The Red Dress Effect is a “phenomenon in which people wearing red clothing, such as a red dress, are perceived to be more sexually appealing.” – Wikipedia.

We all love a good red dress for special occasions whether it’s a party or a date. And with good reason! Biologically speaking there are reasons which explain why men are more drawn to women dressed in red.

– THE RED DRESS EFFECT –
BIOLOGICAL EXPLANATIONS

“In the wild, when many species of non-human primate females become fertile, their estrogen level rises, which causes their blood vessels to open up, leading to redness on the skin… This increase in redness has been shown to attract male counterparts, expressed by their increased activity in sex, self-stimulation, and attention towards the females.

Continue reading The Red Dress Effect – Why I Wear Red All the Time at OF LEATHER AND LACE.